Every day in our daily life, there will be a variety of new things in the bud, but new things always bring you a certain degree of curiosity and an impulse to understand it. In everyday life, there is a carry-on item called headphones. You can't be unfamiliar with it any more. How fresh can it be? This year (2018.1) reporters came across a headphone called Tipsy. Its appearance, appearance and line design are the most grumpy "black widow" in the headphone industry. It completely overturned and ignited the desire of journalists for the concept of headphones.

The reporter contacted the insiders through Tipsy's official channels. Here's their story about Tipsy.

Reporter: What was the original concept of Tipsy headphones?
Tipsy：People deal with sounds every day, even sometimes boring noises, but what many people don't think about is how uncomfortable it will be when the noise disappears from your surroundings. Whatever sounds are, we need to interpret them with your perception, just as human beings have a masking effect on everyday environmental noise, because only the sound you want to hear can you feel it with your heart. So we very much hope that a sense of happiness can be transmitted to you at a faster speed, because we decided to start making products related to sound in early 2016.

Interviewer: I'm curious about the people behind Tipsy headphones.
Tipsy：The headset team is not particularly large, and the core staff is basically a cross-border artist (can't help laughing). In fact, our headphone team is not a professional marketing expert in the market, much less a manufacturer who claims to know the production process of headphones so well. Most of the team members are music engineers (recorders, mixers, arrangers), who listen to the symphony scene almost every day and tirelessly work behind the scenes.
Reporter: What was the original intention of Tipsy headphones?
Tipsy：While we are working on recording, stage tuning and composing, we talk to the musicians around us, "What kind of headphones do you want if you want to wear headphones?" Basically, everyone's answer is "On the basis of perfect voice, we must look good!" It must be very beautiful. So now there are Tipsy series on the market, the original intention is to make a music industry in line with the taste of the musician headphones. As for voice, we have achieved the standard of sound quality based on audio mixing. In terms of facial value, we believe that journalists are ready to move (laugh).

Reporter: It is understood that Tipsy first offline appearance chose music festival rather than consumer exhibitors, why?

Tipsy：As the name implies, we chose to show up at the music festival, as we first introduced the headset location "Tipsy Musician Manual Headphones". The Mini-flute Music Festival is a large-scale brand Music Festival in China, where almost all the actors and listeners are music enthusiasts, musicians, professional musicians and musicians; it is a preferred place for our earphone positioning.。

Reporter: What kind of consumers would Tipsy headphones prefer?

Tipsy: The products and positioning of this presentation do not mean that Tipsy only serves musicians and musicians. After the analysis of relevant headphone market data, I am also very familiar with the market consumption in the music circle. Ultimately, our brand tends to be a consumer of music and fashion circles.

Reporter: What are the advantages of Tipsy headphones and ordinary headphones on the market?
Tipsy: Daily music and entertainment are the most basic and basic functions, as are all earphones. Advantages: We can achieve the technology and height that ordinary headphones can't do in the market; for example, the monitor of studio engineers, the ear return monitor of live stage singers, the editor monitor the details of note editing, etc., so that the most real and detailed sound can be perfectly restored and transmitted to your ears.

Reporter: Why do you say you are an artist's earphone? What does art have to do with earphones?
Tipsy: Our orientation is fashion and art. First of all, artistic attainments are related to the technological and technological advantages mentioned above. Secondly, we design earphones as fashionable accessories. I believe you all know that when you don't use headphones, people don't carry them with you or hang them around your neck, so we have a lot of thought and blood on the design. Tipsy is not only a professional headset, but also a great concept of "jewelry" or "jewelry" with fashion value. Even if you don't listen to music, you are willing to wear Tipsy on your body or around your neck at any time. We believe that Tipsy's appearance art design will definitely give you a higher idol handsome, exciting charm index, increase your turnaround rate anytime, anywhere!

 

   
Okay, did you satisfy your curiosity today? After more understanding, Tipsy's face and voice, reporters said that the birth of Tipsy is full of strong love and recognition. As a fashionable journalist, we must have such a fashionable headset!